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Dynamic e-mail marketing content revealing various products to different subscribersPredictive recommendations recommending products before consumers searchAutomated projects activated by specific behavioral signalsReal-time budget allowance to the best-performing innovative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quick: brand awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, surpassing normal project norms.
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