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Dynamic email marketing material revealing different products to different subscribersPredictive suggestions recommending items before customers searchAutomated campaigns triggered by specific behavioral signalsReal-time budget allowance to the best-performing imaginative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quick: brand awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, surpassing normal campaign standards.
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